The Study Of Solubility Equilibrium

The Study Of Solubility Equilibrium The first part of this experiment aims to determine the solubility product constant of potassium hydrogen tartrate in water, and thereby determine how the enthalpy and entropy change of the dissolution reaction, according to the equilibrium KHC4H4O6 (s) Ġº K+ (aq) + HC4H4O6- (aq) (1), changes with temperature. The second part of this experiment aims to examine the common ion effect through determination of the Ksp of KHC4H4O6 in potassium nitrate (KNO3) solution for varying K+ concentrations. Results I. Titrating 25.0cm3 of KHC4H4O6 solution with 0.07415M NaOH solution with phenolphthalein indicator gave the following results To determine Ksp at 302.15K: Amount of NaOH used = Average volume of NaOH used 0.07415M = 13.35 10-3 0.07415 = 9.899 10-4 mol = Amount of HC4H4O6- reacted Total volume of the solution = Average volume of NaOH used + 25.0 cm3 of HC4H4O6- solution = 13.35 + 25.0 = 38.35 cm3 Since [K+] = [HC4H4O6-], Ksp = [K+][HC4H4O6-] = [HC4H4O6-]2 = 0.25812 = 6.662-10-4 Table 1: Solubility product constant of potassium hydrogen tartrate at various temperatures Temperature / K Average VNaOH used / cm3 Amount of NaOH used / mol Amount of HC4H4O6- reacted / mol [HC4H4O6-] / mol dm-3 Solubility of HC4H4O6-/ mol dm-3 Ksp ln Ksp 1/T / K-1 282.5 6.65 0.0004931 0.004931 0.01558 0.01558 0.0002427 -8.324 0.003540 292 9.25 0.0006869 0.006869 0.02003 0.02003 0.0004010 -7.821 0.003425 302 13.35 0.0009899 0.009899 0.02581 0.02581 0.0006663 -7.314 0.003311 311.5 18.35 0.001361 0.01361 0.03139 0.03139 0.0009852 -6.923 0.003210 322.5 26.65 0.001976 0.01976 0.03826 0.03826 0.001464 -6.527 0.003101 Given that ΔG °reaction = ΔH °reaction TΔS °reaction - (2) and ΔG °reaction = RT ln K - (3), combining the two equations and rearranging gives us the linear function: - (4) Using the data obtained in this experiment to plot this linear function gives Graph 1 shown below: Graph 1: Linear curve of ln Ksp against 1/T Equation of line -ln Ksp = 4113(1/T) + 6.264 =- 4113 ΔH °reaction =- (- 4113 8.314) =+34 195 J mol-1 (4s.f.) =+34.195 kJ mol-1 Uncertainty (standard deviation) =  ± 105.3 8.314 =  ± 875.5 ΔH °reaction = + 34 195  ± 875.5 J mol-1 =6.264 ΔS °reaction =6.264 8.314 =+52.08 J K-1 mol-1 (4s.f.) Uncertainty (standard deviation) = ± 0.3497 8.314 =  ± 2.907 ΔS °reaction = + 52.08  ± 2.907 J K-1 mol-1 ΔG °reaction = [+ 34 195 T (+ 52.08)] J mol-1 Solubility of HC4H4O6- and Ksp increases with increasing temperature, and a positive ΔH °r value shows that the dissolution of KHC4H4O6 is an endothermic process. Since the magnitude of ΔS °r is smaller than that of ΔH °r, ΔG °r is always positive in the temperature range of 282.5K to 322.5K, as carried out in this experiment. This indicates that the dissolution of KHC4H4O6 is always non-spontaneous for this temperature range, and hence KHC4H4O6 is a sparingly soluble salt. II. Titration of KHC4H4O6 in KNO3 solutions of different concentrations with 0.07413M NaOH solution with phenolphthalein indicator at room temperature to observe the common ion effect gave the following results To determine the Ksp and solubility of HC4H4O6- at room temperature when [KNO3] = 0.01M: Amount of K+ from KNO3 = 0.01 70 10-3 = 7.00-10-4 mol Amount of NaOH used = 11.45 10-3 0.07413 = 8.508 10-4 mol = Amount of HC4H4O6- reacted Total amount of K+ = (7.00-10-4) + (8.508 10-4) = 1.55 10-3 mol Total volume = 25.0 + 11.45 = 36.45 cm3 [K+]total = Ksp = Table 2: Solubility product constant of potassium hydrogen tartrate at various potassium nitrate concentrations T / K [KNO3] / M Average volume of NaOH used / cm3 Amount of NaOH / mol Amount of HC4H4O6- reacted / mol Total amount of K+ / mol [K+]total / mol dm-3 Solubility of HC4H4O6- / mol dm-3 Ksp 301 0.01 11.45 0.0008509 0.0008509 0.001551 0.04255 0.02334 0.0009932 301 0.02 10.35 0.0007691 0.0007691 0.002169 0.06136 0.02176 0.001335 302 0.03 9.50 0.0007059 0.0007059 0.002806 0.08133 0.02046 0.001664 302 0.04 8.60 0.0006391 0.0006391 0.003439 0.1024 0.01902 0.001947 Graph 2: Graph of solubility of KHC4H4O6 (M) against [K+]total (M) The data obtained in this part of the experiment shows that solubility of HC4H4O6- decreases with increasing total K+ concentration for a given temperature (302K). This is due to the common ion effect the presence of the common ion K+ suppresses the dissociation of KHC4H4O6 according to (1), since K+ concentration is greater than the equilibrium KHC4H4O6 concentration. The greater the K+ concentration, the lesser the extent of dissociation of KHC4H4O6, and hence the less soluble HC4H4O6- is in water. Discussion The solubility of a substance is the amount of the substance dissolved in 1 L of its saturated solution for a given temperature. Ksp on the other hand, is the product of the ion concentrations raised to their respective powers on the dissolution equilibrium equation, and is constant for a given temperature. Since the dissolution of KHC4H4O6 is an endothermic process, when temperature increases, the forward reaction is favoured to absorb the excess heat. This causes Ksp values to increase with increasing temperature, as observed, since concentration of products, i.e. [K+] and [HC4H4O6-], increases. The heat absorbed is used to overcome solute-solute and solvent-solvent interactions, such that solute-solvent interactions can form during the dissolution process. Also, as a solid dissolves, entropy of the system is increased, since the greater number of liquid particles increases disorderliness. Hence as temperature increases, ΔG °r will be increasingly negative, indicating that the dissolution of KHC4H4O6 gets increasingly spontaneous as temperature increases. In this experiment, ΔH °r and ΔS °r are assumed to be insignificantly dependent on temperature. ΔrH(T2) = ΔrH(T1) + (T2-T1) ΔrCp - (5) (Atkins, 2006) From Kirchhoffs law (5), ΔrH is dependent on temperature, assuming that constant-pressure heat capacities (Cp) is independent of temperature. For the above assumption to hold true, ΔrCp should be insignificant, i.e. (Cp) of the products and reactants should have approximately equal values. Since Cp is affected by how much of a substance there is in the solution the greater the number of particles, the greater the amount of heat energy needed to raise the overall temperature of the solution by 1K and the KHC4H4O6 solution used in titration is saturated, the amount of substance in the solution can be approximated to be the same. Thus, Cp of the products and reactants can be approximated to be the same, and hence ΔrCp is minimum. Similarly, since ΔS °r is dependent on Cp as well, we can assume it to be insignificantly dependent on temperature as well. For the above argument to hold true, the KHC4H4O6 solution used in titration must be saturated, and steps to ensure this should be taken one, continual swirling of the solution before filtration to ensure all solid has been dissolved; two, maintaining supposed temperature of the solution immediately before filtering, since the saturated solution is filtered in small portions; three, apparatus used to contain the filtrate must be dry such that the saturated solution is not diluted by the presence of any water. General titration techniques were also employed, such as rinsing apparatus with the solutions that they are to contain to ensure no contamination and accurate concentrations, as well as keeping the amount of phenolphthalein indicator, a weak acid, to a minimum, to prevent the lowering of the pH of the solution, which results in more than the required amount of NaOH needed to react with the saturated KHC4H4O6 solution. For Section 1 of this experiment, comparing experimental and literature Ksp values gives the following At approximately 302K: Literature value of solubility of KHC4H4O6 in water = 7.3693 103 kgsalt/kgwater (Lopes, 2001) Literature Ksp value = [(7.3693 103 gsalt/mlwater) à · (188.1772 g mol-1)]2 = (39.161 10-3 mol L-1)2 = 1.534 10-3 Experimental Ksp value (Section 1) = 6.663 10-4 Mean Ksp value (Section 2) = 1.485 10-3 The literature Ksp value in Section 1 of this experiment was 2.302 times higher than that of the experimental Ksp value at 302K. Besides, since Ksp is only dependent on temperature, Ksp values at the same temperature should be constant and independent of concentrations. The mean Ksp value obtained in the Section 2 of this experiment, however, was 2.229 times greater than that obtained in Section 1 of this experiment, though it only had a 3.300% difference from the literature Ksp value. The abnormally low Ksp value obtained in Section 1 of this experiment indicates less than expected K+ and HC4H4O6- concentrations in the solution, and can stem from either the effect of a deviation from temperature, or from the solution being unsaturated. However, the data obtained in this experiment showed an accurate trend expected of Ksp values for increasing temperature, hence eliminating temperature deviation as a possible source of error. Furthermore, this trend also reflects expected solubility trends, and is sufficient in demonstrating the aims of this experiment. Conclusion The aims of this experiment have been met, as shown by the increasing trend of Ksp values for increasing temperature, as well as the decreasing solubility of HC4H4O6- in water for increasing K+ concentration, due to the common ion effect. These combined prove that Ksp is only dependent on temperature, given that care has been taken to ensure a saturated solution when carrying out the experiment.

Business Plan for a new soft drinks Essay

1.0 Company description 1.1 Brief History and Present State Eclipse Chill Drinks introduced itself in 2012 as a roadside juice selling endeavor in Dhanmondi, Dhaka. Initially we had two outlets with no any administrative office and all the administrative activities were conducted over the communication via phone and social media. Gradually, we expanded our business throughout the Dhaka City establishing as a private limited company and today we have 200 mobile retail outlets serving raw fruit juice and drinks, mainly sugarcane juice and lemon soda, to the mass pedestrians of the city. Eclipse Chill has also settled in a corporate office situated at 23/4, Dhanmondi 4/A, Dhaka-1215. We also have a small storage house, at Ashulia, Savar, Dhaka, for keeping inventories and machineries. The company is now at the initial stage of transition with the plan to produce and sell canned beverages to the confectionary and super stores with the new name Eclipse Chill Beverage Ltd. Our conducted feasibility analysis reveals a huge demand for our current product at home or other convenient places with currently not reflecting due to lack of health and hygiene concerns of roadside food products. Our research and development group has come up with the country’s first canned sugarcane juice drink that is viable to create buzz in the market. We will set up a big manufacturing plant in Gazipur where beverages will be produced and packaged in a healthy environment following a computerized automated process by imported equipments. 1.2 Mission Mission Statement: Eclipse Chill Beverage Ltd. wants to see itself as the top trustworthy host of fruit juice based beverage drinks in the market. Our current growth in the raw fruit juice market already proves us reliable in providing quality tasty drinks to the mass. Now we want to ensure that our product is healthy, hygiene, and quite durable so that we can serve all kinds of people in the market of fruit or soft drinks both home and outside. Initially we will enter the market with the position of niche marketing and in a few years we will be able to capture the juice and soft drinks market and hopefully lead the market in 10 to 15 years. 1.3 Existing Organizational Structure The current Eclipse Chill Drinks has a very simple diamond-shaped organizational structure with operation and sales being its major functional area. Figure 1: Organizational structure of Eclipse Chill Drinks 2014 (Source: self) We also initiated an outsourced Research & Development team for product development purpose, which is overseen by our product development head Mehedi Hasan. 2.0 analysis of juice & soft drinks industry The beverage industry is an established industry that is still growing because of many different new products it brings in the market and also because of the substantial increase in buying power of people. Globalization is another factor that plays its role in the steady growth of the beverage industry. Because of its establishment, the competitors are able to hold a steady return while the overall industry return is always high because of the industry growth. The industry comprises of several genres of products such as juice, soft drinks, energy drinks etc. However, we will be competing in the fruit juice drinks genre with our beverages originating from natural fruits. 2.1 Competitor Analysis Since we will sell juice drinks products, out main competitor brands will be ACME, Pran Frooto, Frutika, Shezan, and Slice. However, these brands mainly sell orange or mango based juice products while our company will be selling unique products based on sugarcane, grape, lemon, water melon etc. based drinks. From that perspective, those brands are more like substitute products in the market for our company and our direct competitor in that sense is the Appy Fizz drinks. However, we will consider the previously mentioned brands as our direct competitors since they are the major players in the market and thus that makes more sense from the market viewpoint. The list of our major competitor companies are give below: i. Pran (Fruit juice and drink) ii. Akij Food and Beverage (Fruit juice) iii. Globe Soft Drinks and Beverage (Fruit juice and drink) iv. Abul Khair Consumer Goods (Fruit juice and drink) v. Partex Beverage (Fruit drink) vi. Hashem Foods (Fruit juice) vii. Transcom Beverage (Fruit juice) viii. Acme Agrovet & Beverages (Fruit juice) ix. Pepsico (Slice) Figure 2: Bangladesh fruit juice and drinks industry market share (Haque, n.d.) 2.2 Industry Attractiveness According to Porter (1980) there are five major competitive forces (Rivalry among firms, Threat of new entrants, Threat of substitutes, Bargaining power of suppliers, Bargaining power of buyers) in the market that determines the potential of an industry and its firms in terms of profitability since they significantly affect pricing. Following Porter’s competitive forces model analysis, we have found the following feedback for the industry. Table 1: Porter’s five competitive forces analysis (self) Our findings suggest that the industry we want to operate into is very lucrative and profitable as it mostly poses a moderate level of threat to overall industry profitability. 3.0 market analysis 3.1 Market Description We have more clear and specific information about the market and we are also aware of the customer demand and choices. The juice and soft drinks market always expect new quality products. Based on our Research and Development, we are determined to serve our customer needs and wants with a totally new taste of juice drinks like â€Å"Canned Sugarcane Drinks†. Our initial market consists of Dhaka city with a population of around 10 million and our target market include .80 million of that population. 3.2 SWOT Analysis We have identified some factors that define our strengths and weaknesses of our business that will affect the market and some opportunities and threats that the market presents to our business. 3.2.1 Strengths We have a talented and experienced management team that will lead us to success. We also have a very good relationship with our suppliers and other stakeholders. Our core input products are manufactured or found locally in the country so we can get them quickly and easily; also the price will be cheaper while the transportation cost will be minimized. We already have a reputation for providing good quality raw juice products. 3.2.2 Weaknesses We are entering the beverage industry as a new name so we will face a lot of competition and also our recognition will take time to get established. We will introduce ourselves with only one product. This less of product classification is not going to reach all of our target market. We also have challenges to maintain the product safety and quality since it is a food  product and any little mistake may lead to lawsuit problems. 3.2.3 Opportunities The beverage market expects new taste and flavor which we are going to bring. The industry is of high growth rate and it is still increasing with the increase in people’s income and need for quality life. Country’s infrastructure of communication, transportation, and media is improving that will make things easy for our business. The positive economic trend also helps our cause. 3.2.4 Threats There are already major rivals competing in the industry strongly. Moreover, there are available substitute products in the market which takes away the control of pricing a little from us. The political unrest in the country also poses threat to our business and the overall industry. As the product is new and innovative, the company has to consider some critical issues, which are as follows- The products sales growth will be slow and our company may face loss in the very first year of their operation. Thus the company has to hold the product’s position for first 12 month, which is admirable. As the product is new in the market, it will take too much time to stay in the heart of the consumer and the beginning consumers will be innovators. Thus attractive and effective marketing will be needed to attract, grow, and retain the customers. The marketing objectives will be to create product awareness and trial. The company must use heavy sales promotion to entice trial that is matter of investing huge amount of money. The products cost per customer will be high, as the product is lunching initially 4.0 marketing plan Our marketing objective is to initially attempt to introduce the product in the market and establish a brand image, and to achieve a sales target of 68, 9850 units per year. Initially it may take 2 to 3 years until we reach such level but that is the target we want to meet. 4.1 Market Segmentation and Target Market We will segment the market using several geographic, demographic, psychographic, and behavioral variables. 4.1.1 Regional Regionally we will segment the market in rural, urban, and suburban parts. We select urban and suburban areas as our target market since rural people are not likely to get a product with a good price that comes from a product they produce in mass. 4.1.2 Age group There are people of different ages in our target market. It includes children, teenagers, young adults, and middle aged and elderly people. We select children, teenagers and young adults as our target market since they are the people that are fond of juice based soft drinks. Middle aged and elderly people are excluded because most of them suffer from diabetics and ours is a sugar based product. 4.1.3 Income level The income of people ranges from low, lower middle, middle, higher middle, and high income. We want to target from middle income level to high income level people because people with lower income than that will feel the product highly priced. 4.1.4 Social class There are lower class, lower middle class, middle class, upper middle class, upper lower class, upper class, upper upper class etc. in the society. We want to target people from middle class to upper class because the can product will suit their class. Upper upper class people generally do not like new local brands. 4.1.5 User status Users can be divided into categories based on their use of a new product. It consists of potential user, first-time user, regular user etc. We want to target the first two groups for now since regular user will not try our product until it becomes a trend. 4.2 Marketing Strategy The greatest objective is to establish our new brand in the industry. The marketing strategy will seek to first create customer awareness regarding the product and establishing connections with targeted markets and work toward building customer loyalty and referrals. The specific marketing strategies include: 4.2.1 Increase awareness and brand image Inform the consumers about our new product â€Å"Canned Sugarcane Drinks†. Through  advertisement, leaflets, events we can increase awareness of the product and establish image of our product. 4.2.2 Cross selling We can use our existing distributors to distribute our new product. We will also be able to cross sell our new product with our existing products. This will help us promoting our new product to the market. 4.2.3 Quality and cost leadership Our strategy is for being the quality and cost leader in the market. We will offer the best quality unique drink in the market which will make us differentiated quality leader in the market. We will also be reducing our cost through the use of local raw materials through existing suppliers, latest technology, and economies of scale. 4.2.4 Mass production and distribution We will also going for mass distribution of our product. We want to distribute our product each and every corner of the country. We hope to make our product available to all the customers within 2011. Consumers will get the drink where ever he or she goes. 4.3 Marketing Mix The marketer E. Jerome McCarthy proposed a four Ps classification in 1960, which has since been used by marketers throughout the world (Needham, 1996). It includes strategies in product itself, pricing, place or distribution, and promotion. Our planned marketing mix follows: 4.3.1 Product Our product will enable our customers to have a different experience to taste in juice based soft drinks. They will be able to differentiate our product in quality and test which are unique in the soft drink market. They will not be able to feel the same way for the other soft drinks in the market. Our first product is a canned sugarcane based drinks called the â€Å"Eclipse Sugarcane Pop†. It is a quality sugarcane based cold drinks beverage that includes many nutrition factors and comes with a 250ml attractive package. It is the first of its kind in the market. 4.3.2 Price The other juice drinks, soft drinks, and energy drinks products of same size  charge more than 25 taka while we are going to price our product at exactly Tk. 25 per 250ml can. It does carry its brand value along with a competitive price offer. 4.3.3 Place As mentioned earlier, we will be doing mass distribution through building a strong and coordinated distribution network. We will provide sales based incentive programs to motivate our distributors to sell more. Bottled soft drinks are distributed through different channels before reaching the consumer. A small proportion of goods go through distributors, who serve as middlemen, facilitating further distribution and warehousing. Up to 50% of soft drinks are purchased by the consumer in supermarkets and general retailers. Other retail outlets include fast food and drinking venues; convenience stores and gas stations; vending Machine operations; smaller outlets (such as drug stores, community centers); and exports. We can use either rail or road for transporting our products for distribution. But in case of By Road, we will maintain a contract with a specific petrol pump. We will receive the bill of petrol through fax, e-mail or SMS and the bill will be cleared by banks through â€Å"Electronic Data Interchange† (EDI). After receiving and checking the consignment we will store some quantity of juice in the Dhaka office and rest of the product will be sent to the warehouse. The Dhaka office will contact with the warehouse through mobile. Though we are not using any distributor the retailer will collect carrot from our Dhaka office. So, we can say that the Dhaka office will be our â€Å"Point of Selling† (POS). 4.3.4 Promotion As we are new in the industry, our major marketing strategy is to make extensive promotional campaigns in order to get recognized in the market. There are many media through which we can achieve that. We strongly prefer television, billboards, print and online social media to do our promotional activities. We can also visit school, college, universities and other crowded places to offer free samples of our product. 5.0 management team and new company structure The management team of a start up business typically consists of the founder or founders and a handful of key management personnel. It includes the founders, board of directors, board of advisors, managers, key personnel etc. A management team represents some of the most talented and experienced professionals in the industry. 5.1 Executive Officers Masrur Ahmed Roman, CEO and Co-Founder As chief executive officer of Eclipse Chill Beverage Ltd., Masrur Ahmed Roman is responsible for company’s top management decisions, generally reflecting in all business function areas. He co-founded the Eclipse Chill Drinks. He holds a Masters of Business Administration degree from IBA-JU and has an overall 10 years of industry experiences. Subrata Howlader, CFO and Co-Founder He is the chief financial officer of the company who will oversee the accounting and finance department. He will be responsible for the arrangement of funds, financial projections etc. He also co-founded the Eclipse Chill Drinks and also holds a MBA degree from IBA-JU. He worked as a senior finance officer in a reputed company for more than 5 years. Saiful Islam, Executive Director As executive director, he is responsible for the external matters of Company: building partnerships and broader business relationships, government outreach and technology thought leadership, as well as advising the CEO and senior leadership on business and policy issues. He has the experience of being the Assistant Managing Director of a reputed company for 10 years and also holds a masters degree from Dhaka University. Mahamud Hasan, Senior Vice President, Corporate Development and Chief Legal Officer He leads company global teams for legal, public policy, communications, corporate development/mergers and acquisitions, and product quality operations. He also serves as chairman of Company’s investment. Mahamud Hasan has a LLB degree and also got a masters degree from Dhaka University. 5.2 Board of Directors Masrur Ahmed Roman, Chairman of the board, CEO, Co-founder He has successfully led the Eclipse Chill Drinks since its origin and now will lead the board of directors of Eclipse Chill Beverage Ltd. Tushar Chanda, Co-founder He has been the head of sales and marketing department of Eclipse Chill, holds MBA degree from IBA-JU, and co-founded the company. Minhazul Abedin, Food and Beverage Expert He has got a masters degree in agricultural studies from Japan. He will provide the technical expertise and advice regarding the beverage products and its quality. 5.3 Board of Advisors Khondokar Mominul Haque, Co-founder He has been successfully managing the operations department of Eclipse Chill Drinks. He will now also serve as an advisor of the Eclipse Chill Beverage Ltd. Al Masud, Co-founder He has been the head of Human Resources department of Eclipse Chill Drinks, holds a MBA degree from IBA-JU, and co-founded the company. He is also a co-founder of the Eclipse Chill Beverage Ltd. Maruf Ahmed, Managing Director, Shahjalal Bank He will provide financial and capital related advice and help. Irine Sultana, Vice President, Agro Group She will provide product and market related advice. Mehedi Hasan, Co-founder He is overseeing the Research and Development team and will lead the product development besides being an advisor to the firm. 5.4 Other Professionals Other professionals include our attorney, who will provide legal advice and assistance, our accountant, who will record the financial activities and prepare financial reports, a management consultant, who will provide management consultancy, and a banker, who will help deal with bank transactions issues. 5.5 New Company Structure Figure 3: New Organizational Structure of Eclipse Chill Beverage Ltd. (self) 6.0 operations plan â€Å"Formally, an operation is the process through which resource inputs are converted into useful outputs (Viehland, 2005)†. It outlines how the business will be run and how your product or service will be produced and distributed. It is a useful way to illustrate how your business will be run  describing it in terms of â€Å"back stage† (unseen to the customer) and â€Å"front stage† (seen by the customer) activities. 6.1 General Approach to Operations It illustrates the back stage view and the front stage view of the operations. Our operations plan includes a manual for operations. The technical approach to the operations manual is illustrated below: Figure 4: Operations manual for Sugarcane drinks production (Seleghim, n.d., p.22) We already have a good relationship with the suppliers who provide us a large amount of raw sugarcane regularly. Our supplies mainly come from Rajshahi, Faridpur, and Kushtia districts. We have already obtained the required business license from the government and the Dhaka City Corporations. Additionally, we have acquired the permit from Health Ministry and Dhaka City Corporations. Our operating hours will be standard 8.5 hours of work including two breaks of 15 minutes each and a lunch break of 30 minutes. We will be extracting raw sugarcane juice and process it to produce a nutritious drink that will be canned for distribution, all in an automated process. The distribution network will be based on Dhaka. 6.2 Business Location Our manufacturing plant will be located in Gazipur. We have acquired a piece of 5acres of land on lease in Gazipur. It is not far from the highway and therefore the transportation for both raw materials and final products will be easier. It includes an artificial pond where our soft industrial wastes can be dumped. For heavy industrial wastes, we have contacted the Gazipur City Corporation for help and guidance. We have also acquired a permit from Gazipur City Corporation. 6.3 Facilities and Equipment We have contacted the a Chinese equipment manufacturer who is ready to make a deal to provide us with required quality machineries and agreed to keep a back up for major machineries in case of our emergency need. The manufacturing plant will have all the necessary safety and security measures and equipment. Our legal advisor is already working on creating a safety related guidelines and policy. The production process has got updated with a new technological advancement. We will be taking this chance and set up the  facility accordingly. 7.0 product design and development plan 7.1 Product Description Eclipse Chill Beverage Ltd. will sell a 250ml canned nutritious drink based on sugarcane juice that is enriched with Vitamin C. The product is called â€Å"Eclipse Sugarcane Pop† and it is totally a new product coming from the result of our outsourced R & D team effort. The juice is obtained by crushing peeled sugar cane in a mill. It can be a hand cranked machine, or powered. Then this raw juice will be sent to â€Å"sterilization machine† for sterilization, addition of nutritious elements, and packaging, all in an automated process. Table 2: Nutrition facts in Eclipse Sugarcane Pop (self) 7.2 Additional Ingredients Sugar, or other sweeteners such as high-fructose corn syrup (HFCS), fruit and carbonated water (constituting on average 94% of a soft drink) are the main ingredients of our soft drinks and are used in varying quantities. Other minor ingredients added in very low concentrations include flavorings derived from fruit (such as orange used in Fanta); acids (most commonly citric acid); additives to enhance flavor; texture; aroma; appearance; emulsions (most commonly gums and pectin) to enhance appearance; and preservatives and antioxidants (BHA, ascorbic acid, or other naturally occurring additives) to maintain color and flavor. Sugar production in mills requires a significant amount of energy and water and is only economically viable in very large scale sugar mill operations. Citrus fruit is the most processed fruit for soft drink production. 7.3 Packaging There are three types of packaging associated with the industry: primary packaging, which is the soft drink container; secondary packaging, which is the packaging used to group together individual primary packaging; and tertiary packaging, which is used to group together secondary packaging. This is due to the raw materials, energy, water and waste involved in production/recycling and the impacts of disposal such as littering, landfill space and the pollutants produced when incinerated from waste to use as  energy. Primary packaging of Eclipse Sugarcane Pop includes teen can with appropriate cover design and labels. Secondary packaging includes hard paper box cartoons. Tertiary packaging includes hardboard boxes. 7.4 Product Development 7.4.1 Product desirability Bangladesh has a tropical monsoon-type climate, with a hot and rainy summer and a dry winter. It has warm temperatures throughout the year, with relatively little variation from month to month. January is the coolest month with temperatures averaging near 26 ºC and May the warmest with temperatures from 33 to 36  ºC. It is warm and humid. In general, the temperatures ranging from as low as 3 ºC during the night in the winter season to as high as 40 ºC in the summer season (Haque, n.d.). Bangladeshi people tend to be thirstier due to the warm temperature. So they prefer to take soft drinks and juices most of the time. At present people are used to drink sugarcane juice from local vendors. Vendors extract juice from sugarcane and present it to the customer in a glass. These vendors usually sit in open places and are not concerned about hygiene factors. So from the preparation to presentation of sugarcane juice an unhygienic approach is followed by the local vendors. Thirsty people are drinking the juice as no more sugarcane juice providers are in the market currently providing hygienic sugarcane juice. So desirability for hygienic sugarcane juice drinks is very high. 7.4.2 Product demand In Bangladesh, almost 9 months of a year is summer. So there is always existence of the demand for soft drinks, juice, energy drinks etc. Consumers of these are ready to buy 250 ml, 500 ml and 1liter packages. However, initially we are considering only the 250ml package until it creates enough demand for our product in the market. It has been found that 15 glasses (200 ml per glass) of sugarcane juice are being sold per summer hour. The highest sale of the traditional sugarcane juice available right now is 400 glasses in a 10-hour day that is 40 glasses per hour. The lowest sale is 80 glasses in a 10 hour day that is 8 glasses per hour. Normally the lowest sales days are the rainy days (Haque, n.d). 7.5 Manufacturing In this product manufacturing process (usually referred to as the bottling process) water purification takes place to ensure that the flavor and quality of the beverage are not affected by bacteria or unwanted substances. A series of water purification processes take place such as coagulation, flocculation, filtration and sterilization. Reverse osmosis is increasingly used as the main final treatment process. Dissolved sugar, juice and flavor concentrates are pumped into batch tanks where they are carefully mixed making syrup. Some syrup, such as the fruit-based syrups, is sterilized. The whole bottling process uses between 2 and 4 liters of water per liter of soft drink that is produced, and between 0.5 and 1.0 mega joules per liter of soft drink creates energy in human body. Additional information regarding the manufacturing process has been covered in the Operations Plan section. 8.0 financial projections The Eclipse Chill Beverage financial picture is quite promising. Eclipse Chill Beverage is operating a cash business; the initial cost is significantly less than many start-ups these days. The financial investment in its employees will be one of the greatest differentiators between Eclipse Chill Beverage Ltd and its competitors. The Eclipse Chill Beverage Ltd anticipates the initial combination of investments and long-term financing to carry it without the need for any additional equity or debt investment, beyond the purchase of equipment or facilities. The financial plan depends on important assumptions, most of which are shown in the following table. The key underlying assumptions are: 1. Sales Revenue: Yearly 689850 Unit @ 25tk per unit = 17246250 TK .Sales revenue will be increase as 2nd year-6%, 3rd year-10%, and 4th year-15% 2. Cost of goods sold: Our COGS are determining 50% of the sales price. In manufacture overhead we include two things direct labor & direct material. Direct labor = 768000 TK (Yearly), Direct material= 7281750 taka Yearly & Factory overhead cost yearly is =472000. So, Total cost of goods sold = (768000+7281750+472000) =8521750 & Ending inventory for the 1st year is =1040250 tk. 3. Advertising expense: Here include TV, Radio, Newspaper, Internet, Leaflets, Visiting card Allover advertising cost is =358000(yearly).But this will be increase at the @5% from the 2nd to 5th year 4. Salaries: our total worker salary is =1152000Tk.It will also increase if profit is increase. 5. Insurance: Total about is 15000000Tk and for this our insurance is 8000000Tk for the 10 years =8000000/10 =800000(yearly) 6. Deprecation: Our depreciation is 20% of the total equipment cost. Our total equipment cost AC cost=40000*6 =240000, Purchase fun= 1200*6= 24000, Computer cost= 30000*6 = 1800000, Purchase cover van=1000000*2 =2000000. Total cost =2444000. 20% of the total cost =2444000*20% =485000/10 =48500(Yearly) 7. Loan Payment: We take 6000000Tk loan from the bank with the interest of 14% for 10 Year: 60000000*14%=84000.So ,Principle+ Interest=600000+8400=684000 (Per year) 8. Utilities bill: Utilities bill includes Gas, Electricity, and Water. In this Gas and Water bill is fixed and Electricity bill is not fixed.

Health Care Communications Methods Essay

Nursing home administrator is a leader in a organization who not only directs its operations but is also responsible for setting the tone for different cultures. (Anthony Cirillo, 2014) The administrator is to make sure that the facility is running smoothly and that all patients and staff members are taken care of their needs. The administrator will be the one to make sure that patients are moved to other facilities, make sure the records are transferred correctly, and to inform the facility that they are being bought by another company. The administrator will also explain to each staff member, family members, and physicians what is going on in full details. The first form of communication when the nursing home administrator finds out what is going to take place is a written notice, this notice is to be sent to all parties that will be involved in the process of closure. A written notice can either be a good advantage or a bad advantage, it depends on how and who it is sent to. Written notice communication can sometimes confuse people who really do not understand the language of the letter this can cause some people to question the administrator and her work. Communicating by writing is also an advantage when it will be sent to physicians, staff members, and outside agencies, because they will understand what is going on and can respond with the necessary needs. (Michigan Nursing Facility State Closure Team January 2005) When the nursing home administrator finds out the facility is going to another company, the administrator is to inform the staff of what is going to take place with the facility. The administrator will communicate with them either by email, written notice, or in person. The advantage of communicating with the staff with email is that it’s fast and easier for the staff members to look at while taking care of their patients. Communicating with them by written notice is advantage because the  staff will be able to wait until their shift is over to read the notice and ask questions if need be. The administrator and staff must try to find other facilities that are available to take some of their patients. The administrator must make sure that all records are kept safe under the HIPAA laws while informing other facilities about the patients’ needs and treatments that they are receiving at their facility. Keeping patients records safe and in order will lessen the transfer of patients and help the families to get them settled into their new facility. The advantage of using social media is that facilities can open up communication that can lead to enhanced information discovery and delivery. It can also allow their employees to discuss their ideas, post their thoughts, and ask questions about what they should do. Social media will also target a different type of audience that can help with relocating patients, transferring patients, and the needs of families. (Society for Human Resource Management, 2012) There are some disadvantages to using social media for this problem and they are it could open up the possibility of hackers getting patients records or staff information. It can also lead to fraud, virus attacks and even overload of spam. Social media disadvantages could also increase the risk of patients and their families falling prey to online scams that could lead to identity theft. Lastly, employee could leave negative comments about the facility, staff members, and even the physicians about the work that goes on in the facility the good and the bad. (Society for Human Resource Management, 2012) There are several reasons that could affect the HIPAA laws and social media about this facility closing. One staff members could be posting on networking sites about patients and accidently say their name or condition, and someone figures out who they are talking about and this could cause patient information to get out. In addition, some employees could simply be discussing their day or an unusual health care case they saw, and they feel like that is not violating the HIPAA law. When dealing with HIPAA and social media when it comes to patients and the closing of a facility, everyone involved has to be on their toes and not violate the rules. Employers and employees must know how to communicate with social media without releasing any patient names or conditions, and not get into trouble  behind the HIPAA rules. If someone breaks the HIPAA laws and they are found to be guilty of the problem, there are sanctions that can be made against that person or persons involved. These sanctions could range from civil penalties ranging in the minimum amount of $100 per violation, to a maximum of $50,000 per violation of the HIPAA rules. These sanctions are for the facility that is an covered-entity under the HIPAA rules and regulations that they have to follow. (Dimick, 2010) According to Chris Dimick, â€Å"All workforce members of this facility are prohibited, with some degree of exceptions, from using or revealing individually recognizable health information (â€Å"protected health information,† or PHI) without a written authorization from that individual or family member for whom the PHI pertains to, and any permission must cover very detailed language to meet the terms of HIPAA.† Reference Chris Dimick, Privacy Policies for Social Media, JOURNAL OF AHIMA, Jan. 6, 2010, http://journal.ahima.org/2010/01/06/social-media-policies/. Best Practices for Voluntary Nursing Facility Closure, Michigan Nursing Facility State Closure Team, 2005 http://www.shrm.org/templatestools/hrqa/pages/socialnetworkingsitespolicy.aspx#sthash.vs6G9HGL.dpuf

Computer Security And The Technology - 1273 Words

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